ANKE M BUCHTA - Interactive/Digital Art Director

Hide & Seek for Lipton

Create a campaign, that simply was’nt possible five years ago.

A high-tech game of hide and seek played world wide on Google Street View.

My Role:

Idea, Concept, Design

Team:

Kilpatrick Bernard, Iain Phillips

The basic idea:

Hiders try and get themselves photographed on Google Street View drinking Lipton Ice Tea. Seekers locate and tag a hider’s location. Once a hider is tagged, the image and location coordinates are distributed via social networks, such as Facebook and Twitter. The tagged hider contacts the seeker. Their prize? Hider and Seeker switch locations, for a week long holiday with two friends. Suddenly, it’s cool to drink, and be seen drinking Lipton Ice Tea. And just like that, Drink Positive isn’t just a tagline, it’s an experience too. It’s cloak and dagger. It’s Spy vs Spy. With our Product at the heart of the action. It’s a ‘Win Win’ for Lipton!