RIEF: Relaunch Turkcell.com.tr while creating a playful hub and where people can compare and purchase all devices.
CHALLENGE: Overcome cultural and linguistic differences in content, design and interaction.
SOLUTION: Produce a very colourful and especially playful interactive design, rather that adopting a quiet and clean (Apple-esque) look and feel. We stepped away from a boxy design towards organic shapes in an array of colours and filled the site with playful interactions. What feels rather over the top in our western mindset, won us an award in Turkey.
ROLE: Creative Lead, Ux, Design