BRIEF: Relaunch the cluttered and boxy sse.co.uk as part of the SSE-internal digital transformation program.
Release 1 & 2: Pre login - Increase online acquisition.
DESIGN PRINCIPLES: Make the basics brilliantly simple & do the hard work for the customer.
CHALLENGE: Simplify the navigation and the sign-up process. Create a new online brand identity (alongside the branding agency) during the process.
SOLUTION: Creating a UI design that creates hierarchy through progressive disclosure. Only the most important content for the user will be shown on first view. More detail can be revealed through interaction. Clear visual hierarchy, starting with bold imagery and minimum amount of copy, at the top level, down to forms with white background and no imagery at all for maximum focus.
ROLE: Creative Lead, Lead Design