BRIEF: Launch Fudge globally, creating a digital hub where people can engage with the brand and purchase all products.
CHALLENGE: To improve brand awareness and generate increased sales in the UK market.
SOLUTION: The identified target group were non-commercial ‘Hipsters’ but the brand needed a digital home to come alive to be able to attract them and provide a seamless customer experience into e-commerce. Therefore we created a platform, the Fudge LookBook, which enabled them to show off their individual hairstyles and tag the Fudge product they created it with. Using a variety of social channels they would then share this with friends and colleagues thereby spreading the word of the Fudge brand.
ROLE: Creative Lead, Design