BRIEF: Refresh the emotive. branding without changing the shape of the logo.
CHALLENGE: The existing branding was a mix of very old and recently updated materials that used the colours pink, purple & turquoise. Many different and very inconsistent powerpoint templates were used on a daily basis to present to clients and a completely different look and feel had been used for the agency website.
SOLUTION: Following a thorough competitor analysis and an intensive design exploration period, I presented 7 different moodboards to the leadership team, reaching from rather careful small updates to a completely new look and feel. After careful consideration we decided to go with a modern coral and very dark blueish-purple that would stand out next to our competitors.
ROLE: Strategy, planning, UX & design