RIEF: Design the new BT 'VoIP' app, which allows BT broadband customers use/access their landline from their smartphone.
CHALLENGE: Create a simple sign-up process for households with more than one user and specific restrictions for children.
SOLUTION: Targeting mainly females, the design needed to be less technical orientated and be slightly feminine – this led to the main colour purple. For an intuitive signature interaction we chose to use the curve of the thumb moving over the screen, scrolling through the content. For the sign-up process, we chose to go with not more than three steps that can only be done by the account holders themselves.
ROLE: Creative Lead till August 2011 , UX, Design